zero TV

"Zero TV" refers to watching Internet streaming TV shows and movies, either on TVs or computers, or through mobile devices such as cell phones,  tablets or laptops, instead of subscribing to cable and satellite TV to watch programs.

Subscriptions to online sites like Netflix, Hulu and Amazon eliminate the need for traditional viewing habits that require the viewer to follow network schedules and sit through commercials. The "zero TV crowd" refers to the specific demographic of people who have stopped paying for cable and satellite TV and instead stream on-demand shows onto their laptops or computers.

Historical perspective: In 2013, it was estimated the U.S. had 5 million “zero TV” households—up from 2 million in 2007. By 2024, streaming services accounted for 40.3% of TV usage in the US, a record high.