virtual product placements

A product that has been digitally added to a scene on a television show, after the scene has actually been shot-without the product there. For example, it could be a Coke can sitting on the kitchen table of a Friends episode. Another instance is to add a sponsor's name behind home plate during a baseball broadcast or along a first-down stripe during a football game. It's another form of "in your face" advertising that supposedly makes up for the fact that a person can switch to a different channel when a commercial comes on.