value-added

Initially just a modern marketing buzzword, it is now considered a business practice in which a company adds extra features (such as a warranty) to a product so the customer has a difficult time comparing prices and opts to buy the product with more value-added features. The term is also loosely used to refer to anything that can add value to something else. For example, "The NetLingo Search Box represents value-added content for newbie Web sites that do not have a dictionary of Internet terms."