USP

Unique Selling Proposition

Online jargon, also known as text message shorthand, used primarily in texting, online chat, instant messaging, email, blogs, and newsgroup postings, it is an online marketing term to refer to the "unique selling proposition" of a product.

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See also : BHAG  FYI  UBS  acronym  shorthand  
NetLingo Classification: Acronyms and Text Message

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