unstructured data

Unstructured data refers to information that either does not have a predefined data model or is not organized in a predefined manner. Unstructured information is typically text-heavy, but may contain data such as dates, numbers, and facts as well.

Unstructured data represents 85% or more of corporate data. Textual unstructured data includes word processing, presentations, video and audio files, email, chat, and social media postings. Machine data includes sensor data, satellite imagery, digital microscopy, sonar explorations, and much more.