unique user

a.k.a. unique visitor -or- unique click

The number of users that have accessed a Web site. Each different cookie identifier or IP address is counted only once.

User Types include:

  • Anonymous Users: Users identified only by their IP address.
  • New Users: Cookie-enabled users who have not previously accessed the site.
  • Repeat Users: Cookie-enabled users who have previously accessed the site.
See also : cookies  user session  anonymous  newbie  
NetLingo Classification: Online Marketing

Updates