tri-messaging

A marketing strategy that uses push messages as a catalyst for conversations. Tri-messaging is essentially marketing messages that are written, packaged and distributed on e-mail, social and mobile channels. For example, sending out an e-mail with a subject line at the same time as a tweet and an SMS text message. All three of these messages have a common denominator: They're easy to consume, pique interest and stimulate action, and because they are more conversational in nature, they are "messaged" with less oriented pitch-like tactics.

Tri-messaging is considered a 21st-century best practice through which online marketers can interact with their target audiences via e-mail, social and mobile channels. The approach facilitates conversations, listening, and loyalty which can then be mea­sured and monetized with social analytics programs.

!