time-to-market
a.k.a. speed-to-market The time it takes to devise a new product, design it, produce it, sell it, and deliver it. Companies in the new economy are fixated on being first-to-market. Traditionally, time-to-market referred to the amount of time it took for a farmer to get his goods to the marketplace.
See also : back forty
NetLingo Classification: Online Business
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