social advertising

What is social advertising? A type of marketing that is developed for and relies on social media networks, platforms or apps to reach new audiences. Social ad campaigns also seek to engage with existing customers in an effort to increase brand awareness and foster relationships and further sales.

Companies engage in social advertising by creating native ads on social media platforms and developing branded content on their own social media channels. Collaborating with social media "stars," bloggers and vloggers, advertisers promote brand sponsored content created by those digital influencers.