snackfish

Online jargon for snacks that are too good-looking to be true. Similar to catfishing, where someone uses a fake online identity to trick or scam other people, snackfishing is when someone posts a fake snack that looks real and sounds yummy but doesn't actually exist. For example, "I saw that insta about chocolate dipped Pringles and tried to find them everywhere but it turns out I got snackfished."

Historical perspective: This term emerged in 2024 on social media when fake products began racking up millions of views. The trend started after an Instagram account in the U.K. posted a video purporting to have discovered "clear" Heinz ketchup, but it was just hair gel admitted the creator - a 28-year-old data analyst named Benji. Benji became the U.K.’s #1 snackfisher, devising fake treats such as  ice-cream Pringles, butter Oreos, pickle-shaped Haribo gummies, pistachio-flavored Coco Pops, and mint Coca-Cola. As of early 2025, a company has yet to bring a viral snackfish to life.