out-of-the-box
Ideas that do not conform to conventional industry methods or practices. It is a phrase used in business to imply the need to think more creatively or to "develop a new angle." For example, "C'mon people, we keep marketing this product in the same way with no real results; we've got to get out-of-the-box on this one."
See also : the grid
NetLingo Classification: Online Business
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