online ad

a.k.a. online advertising, Internet ad, Web ad, mobile ad, engagement ad

What is an online ad? An online advertisement (or Internet ad, or Web ad, or mobile ad, etc.), is a form of advertising that is generally in the form of a graphic (or ad banner or text link) that takes a user to a website (or landing page) when it's clicked on. Other forms of online advertising include SEM, NFM, and social advertising.

Here are the Top 25 Basic Online Ads Everybody Should Know by Now:

  1. ad banner
  2. beyond-the-banner
  3. button
  4. contextual-based advertising
  5. CPC
  6. directory advertising
  7. house ad
  8. floater
  9. hyperstitial
  10. integrated sponsorship
  11. interstitial
  12. location-based advertising
  13. pop-under ad
  14. pop-up ad
  15. pre-roll
  16. programmatic ad
  17. post-roll
  18. mid-roll
  19. skyscraper
  20. social ads
  21. sponsorship
  22. superstitial
  23. text ad
  24. transactional ad
  25. trick ad
  26. ad overlay
  27. advertorial
  28. advermation
  29. native ad
  30. responsive ad
  31. branded content
  32. outstream video

For more online advertising and marketing lingo, see the NetLingo Online Marketing List and the NetLingo Online Business List. You can also click on "more info" below to see a list of ad sizes.

Historical perspective: In 2017, online advertising spending surpassed that of TV ad spending for the first time.

NetLingo Classification: Online Marketing

Updates
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