new media

Refers to any kind of communications medium that is interactive, such as the Internet.

Historical perspective: One of the earliest new media companies in the industry as CNET Networks "a global source of information and commerce services for the technology industry." Considered a top ten Internet company, CNET connects buyers, sellers, and suppliers throughout the IT supply chain with content, via the Web, wireless devices, television, radio, and print. CNET has several popular Web sites and television programs, and Net radio stations and podcasts about the Internet. CNET was the first company to integrate interactive technology with television, and its left-side yellow nav bar became a standard for navigation on many Web sites, to be later replaced by Amazon's top mega menu.