native ad

Native ads are online advertising that look like "recommended content" or "promoted stories" so they appear to be "native" to the environment on the web page.

Unlike traditional banner ads or display ads, both of which are clearly advertising that is separate from the content, native ads attempt to mimic the surrounding content and articles.

It is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. It is frequently adopted by content marketers, however content marketers are quick to point out that it is not the same as content marketing.