moonshot

Business jargon for an ambitious, exploratory and ground-breaking project taken on without an expectation of near-term profitability or benefit. It usually implies a high amount of capital and a lot of patience, and may begin without a full investigation of potential risks and benefits.

Historical perspective: According to Venture Beat in 2016, in Silicon Valley, there are companies that prefer to target low-hanging fruit, problems that may not be significant but that have a high likelihood of gaining traction quickly. But a few are bucking this trend, instead opting to look at the bigger picture and developing technology that can genuinely solve some of the world’s most challenging problems. Traditional investors are not likely to bank on them, but there are venture capitalists who have made it their mission to take chances in these areas, see the link below.