mobile Web

Technically it refers to browser-based access to the Internet or Web applications using a mobile device connected to a wireless network (as opposed to traditional Web access by desktop computer via a fixed land line connection). Analysts believe the mobile Web is the convergence of traditional media, branded advertising, and technology.

Historical perspective: The total number of mobile Web users grew past the total number of desktop computer-based Internet users for the first time in 2008 (source: International Telecommunications Union, Oct 2009).