iTV

interactive Television

A notion of combining interactive technology with television.

In theory, it will enable two-way communication between a TV viewer and an OSP, but so far, the closest thing is pay TV (which dedicates an entire channel to the same movie so that a viewer can watch it within a short time of ordering). WebTV was an attempt at interaction between a home user and an online provider, but instead of being called "interactive TV," it was referred to as "Internet TV."

See also : convergence  set-top box  VOD  
NetLingo Classification: Net Hardware

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