Internet time

Increasingly this is the pace at which western culture operates. It relates to our preoccupation with speed and technology and our need to keep up with the information age. Internet time implies that something is happening very quickly or that something must be done ultra fast-because it may cease to exist tomorrow.

Even Andy Grove, chairman of Intel, was quoted as saying, "The world now runs on Internet time." Popular consensus in the industry says it's more than twice as fast. For example, consider the need for express services like FedEx: If your presentation would normally take three days to be delivered by snail mail, but instead you pay more to get it delivered overnight, then you're operating on Internet time.