gamification

Gamification is the use of gaming technology for non-game applications, particularly consumer-oriented Web sites and mobile sites, in order to encourage people to connect with and use the applications.

Originally thought of as a buzzword, "gamification" has entered the digital mainstream as both an interactive marketing method and an application.  Gamification works by making technology more engaging and by encouraging desired behaviors, such as performing chores that they ordinarily consider boring, like filling out surveys, shopping, or reading Web sites.

Examples of gamifications include rewarding points to people who share experiences on location-based platforms, such as Farmville and Foursquare.