first-to-market

When a company thinks they have a hot new idea or product, it will try to operate at hyperspeed in order to seize first-mover advantage and gain market share.

First-to-market means being the first not necessarily to launch a new product, but to gain consumer confidence and hence market share.

Historical perspective: Netscape was a prime example. Technically Mosaic was the first browser, but Netscape was first-to-market.

See also : you're good

NetLingo Classification: Online Business