FAB
Features Attributes Benefits (pronounced: fab)
Online jargon, also known as text message shorthand, used primarily in texting, online chat, instant messaging, email, blogs, and newsgroup postings, these types of abbreviations are also referred to as chat acronyms.
The words are in this particular order because from a sales POV, every presentation must first address the features, then the attributes and finish with the benefits.For the largest list of Internet acronyms and text message jargon, click on "more info" below!
See also : bells-and-whistles
NetLingo Classification: Acronyms and Text Message
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