domaineering

Domaineering is the web-based marketing business of acquiring to monetize generic Internet domain names through their use as an advertising medium akin to a Internet billboard. Often the domain name's landing page must be optimized to produce maximum revenue which requires some skill and knowledge of SEO practices.

Domaineering generally utilizes a firm offering domain parking services to provide the "ad feed" of a word or phrase searched for. Occasionally content is added to develop a mini-website. Domaineering was first identified and defined as a marketing phenomenon by Canadian Prof. William A. Lorenz.