display ads

a.k.a. display advertising, display network

Display ads are online ads that appear on sites, blogs, and applications that run Google AdSense, as well as some Google sites, such as Google Finance, Gmail, Blogger and YouTube, for mobile as well.

Search ads, on the other hand, are advertising units that appear as paid links in Google search results. You can use display ads separately or in conjunction with other services, such as search ads.