Dedicated Advertiser Location (DAL)

(pronounced: doll)

A type of iTV ad in development, online advertisers are proposing Simple DALs and Complex DALs. A Simple DAL refers to the data that users reach on the screen, once they leave a video (TV) stream. Viewers will be able to leave a broadcast stream, beyond the duration of an ad, but will then get rapidly returned to it after navigating past some qualifier screens. Complex DALs allow viewers to leave the broadcast stream for a lengthy or indefinite period of time in order to navigate a rich DAL.