content

A somewhat bland name for the creative contribution of the writers, artists, animators, and musicians whose work makes up the text, artwork, animation, and music on the Net. Usually thought of as simply the textual and graphical information contained in a Web site, content also refers to the structure and design in which the information is presented.

Content is one of the three big C's (content, commerce, and community), and Web sites often get judged and rated on the quality, quantity, and navigational flow of this information. A favorite quote in the industry is "Content is king" because without the content, there would be nothing to read or view on the Internet.