brand domain

A customized domain name. As of June, 2011, a Web address can only end with one of 22 suffixes — .com, org or .org|.org]] and .net are among the most popular — but soon websites will end with more tailored suffixes such as .kids, .shop or .nyc (known as a brand domain).

The body in charge of deciding the rules for website names, ICANN (International Corporation for Assigned Names and Numbers), announced in June, 2011 that it will liberalize the market of address endings — also known as gTLD’s, generic top-level domains — allowing anyone to choose whatever suffix they want for their website, including ideograms and Arabic characters.