bait-and-switch
A marketing ploy that involves placing frequently used keywords, such as "free," "money," or "sex," on a Web site. The intent is to trick a search engine into listing the site whenever those keywords are typed in by a user, even though those words have nothing to do with the site's actual content. Generally, a bait-and-switch is any kind of tactic that attempts to trick someone into action.
NetLingo Classification: Online Marketing
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