4B

4B refers to No Sex, No Dating, No Marriage, No Children. It's called "4B" because "B" is a shorthand for the word "no" in Korean - and a series of "nos" is what the movement calls for. Young women on Instagram and TikTok are the primary demographic behind the recent American surge in interest. The idea behind the movement is individual resistance against what it defines as a conservative political environment and the corrosion of reproductive rights.

Historical perspective: In the hours following former President Donald Trump's election victory, Google searches related to 4B - a fringe South Korean feminist movement that made a name for itself in the mid to late 2010s - surged in the United States.

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