1-to-1
a.k.a. 1:1, one-to-one A marketing concept created by authors Don Pepper and Martha Rogers and turned into a marketing consultancy empire, 1-to-1 marketing espouses personalization and customization in building relationships with customers. Outside the Pepper and Rogers world, it's called customer relationship management (CRM).
See also : Customer Relationship Marketing
NetLingo Classification: Online Marketing
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